The Pulse

Explore the dynamic world of yoga teaching and studio ownership. Discover valuable tips, strategies, and inspiration to thrive in this fulfilling industry.

Clean & Clear Spaces: AYC Partners with Wipex for Free Premium Dispensers

AYC Team

Free stainless steel dispenser when you buy 2 cases of wipes

Protect Your Practice: AYC Partners with beYogi for Comprehensive Yoga Insurance

Save $40 on industry-leading coverage that goes beyond yoga

AYC Team • Dec 02, 2025

AYC Connect Legal Essentials: Protect Yourself

Dec 18: Managing risks when running retreats, teaching, or operating a studio

AYC Team • Dec 02, 2025

AYC Connect Business Clinic: How to Niche Your Programs & Price Your New Year Offers

Dec 11: Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on Niching and Pricing Strategies for the New Year

Andrew Tanner • Dec 02, 2025

AYC Connect Legal Essentials: Demystifying Corporate Contracts & LLCs

Nov 20: Free legal clinic for AYC members

AYC Team • Oct 30, 2025

AYC Connect Business Clinic: Four Profitable Yoga Career Paths for 2026

Nov 6: Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on the core principles for each of the 4 paths to a profitable yoga career in 2026

Andrew Tanner • Oct 30, 2025

Contributors

Theodora Wildcroft

I’m a teacher, trainer, writer and post-doctoral scholar working for a more sustainable relationship between our many selves, the communities that hold us, and the world that nourishes us.

AYC Team

Andrew Tanner

CEO of American Yoga Council, Co-Founder of Berkshire Yoga Festival, and Taoist Yoga & Meditation teacher of 20+ years.

Nikki Myers

Nikki is a Yoga Therapist (IAYT), E-RYT500, and Ayurvedic Yoga Specialist with decades of experience. A lifelong student and teacher, she blends yoga, trauma healing, recovery, neuroscience, and spiritual connection to support individual and collective healing.

Learn more about AYC

Join an open house