12-Week Yoga Studio Business Accelerator
Upcoming Instances
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Live online Mar 13 – Jun 5, 2026 3 months • 40 hours • $ 499.0+ Zoom |
Led by Andrew Tanner and Shannon McCasland 
Level 3
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Enroll now | |
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Live online Jul 10 – Sep 25, 2026 3 months • 50 hours • $ 1500.0+ Zoom |
Led by Andrew Tanner and Shannon McCasland
Level 3
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Enroll now | |
Purpose
The primary objective of this program is to help studio owners implement proven systems for sustainable growth, increased profitability & long-term success. Through real-world application, participants will build, refine, and optimize the core systems that drive a thriving studio
What to expect
The Studio Business Accelerator is a 12-week program designed to help you implement real systems in your business — not just learn them.
Weekly Rhythm
Each week follows a simple, consistent structure so you can stay focused and make steady progress:
Fridays
New weekly content is released, outlining your focus, key strategies, and implementation steps.
Weekend → Thursday
You’ll implement what you learn directly into your studio — building your systems in real time.
Weekly Coaching Calls (Fridays from 1-2:30pm EST)
Join us for live group coaching to review the week’s topic, get your questions answered, and receive real-time feedback.
Optional Office Hours (Tuesdays from 1-2pm EST)
Unstructured support time to troubleshoot, get guidance, or stay accountable to your implementation mid-week.
Program Structure
The program is designed to build your business step-by-step:
Weeks 1–3: Clarity + Foundation
We start by understanding exactly where your studio stands and where to focus first.
You’ll complete your Studio Health Scorecard, take immediate action on key opportunities, and build a clear foundation through pricing, structure, and leadership decisions.
Weeks 4–7: The Studio Growth Engine
Next, we focus on the core of your business — how your studio actually grows. You’ll learn how to identify and strategically fix leaks in each stage of the growth engine: leads, intro offers, member conversions, and retention.
Weeks 8–9: Marketing Systems That Work
Now we layer in simple, effective marketing systems designed to support your growth — without overwhelm. No complicated tactics — just clear systems that consistently bring in and nurture the right students.
Weeks 10–12: Refinement + Expansion
Finally, we refine the experience that keeps members coming back. You’ll strengthen your programming, class experience, team culture, and leadership systems — and create a clear, actionable plan for continued growth.
Coaching + Support
Throughout the program, you’ll receive:
Weekly live group coaching calls
Optional office hours for additional support and accountability
Optional Weekly or Monthly 1:1 coaching sessions
Templates, tools, and implementation resources
Access to a community of studio owners building alongside you
Style/Lineage
This program is rooted in real-world yoga studio ownership and proven business application.
It is led by Shannon McCasland, owner of Radiance Yoga in Pittsfield, MA — a thriving, profitable studio built in a small market.
Even in a town where many believe growth is limited, Shannon has created a level of success most studio owners don’t realize is possible.
This is not theory. This is a proven, real-world approach based on what actually works: clear systems, strong member experience, and sustainable growth.
Core competencies
By the end of this program, graduates will be able to…
| Business Skills |
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| Lifestyle & Ethics |
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AYC allows each school to state and evaluate the competencies each student acquires. Students rate how well the program delivered them.
Program Emphasis
Evaluation methods
Program evaluations
- Project
Written submission
Program Faculty
Featured Faculty