12-Week Yoga Studio Business Accelerator
Program Instances
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Live online Jul 10 – Sep 25, 2026 78 days • 50 hours • $ 1950+ Zoom |
Led by Andrew Tanner and Shannon McCasland 
CYT-L3
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Inquire | |
Purpose
The primary objective of this program is to help studio owners implement proven systems for sustainable growth, increased profitability & long-term success. Through real-world application, participants will build, refine, and optimize the core systems that drive a thriving studio
What to expect
The Studio Business Accelerator is a 12-week program designed to help you implement real systems in your business — not just learn them.
Weekly Rhythm
Each week follows a simple, consistent structure so you can stay focused and make steady progress:
Fridays
New weekly content is released, outlining your focus, key strategies, and implementation steps.
Weekend → Thursday
You’ll implement what you learn directly into your studio — building your systems in real time.
Weekly Coaching Calls (Fridays from 1-2:30pm EST)
Join us for live group coaching to review the week’s topic, get your questions answered, and receive real-time feedback.
Optional Office Hours (Tuesdays from 1-2pm EST)
Unstructured support time to troubleshoot, get guidance, or stay accountable to your implementation mid-week.
Program Structure
The program is designed to build your business step-by-step:
Weeks 1–3: Clarity + Foundation
We start by understanding exactly where your studio stands and where to focus first.
You’ll complete your Studio Health Scorecard, take immediate action on key opportunities, and build a clear foundation through pricing, structure, and leadership decisions.
Weeks 4–7: The Studio Growth Engine
Next, we focus on the core of your business — how your studio actually grows. You’ll learn how to identify and strategically fix leaks in each stage of the growth engine: leads, intro offers, member conversions, and retention.
Weeks 8–9: Marketing Systems That Work
Now we layer in simple, effective marketing systems designed to support your growth — without overwhelm. No complicated tactics — just clear systems that consistently bring in and nurture the right students.
Weeks 10–12: Refinement + Expansion
Finally, we refine the experience that keeps members coming back. You’ll strengthen your programming, class experience, team culture, and leadership systems — and create a clear, actionable plan for continued growth.
Coaching + Support
Throughout the program, you’ll receive:
Weekly live group coaching calls
Optional office hours for additional support and accountability
Optional Weekly or Monthly 1:1 coaching sessions
Templates, tools, and implementation resources
Access to a community of studio owners building alongside you
Style/Lineage
This program is rooted in real-world yoga studio ownership and proven business application.
It is led by Shannon McCasland, owner of Radiance Yoga in Pittsfield, MA — a thriving, profitable studio built in a small market.
Even in a town where many believe growth is limited, Shannon has created a level of success most studio owners don’t realize is possible.
This is not theory. This is a proven, real-world approach based on what actually works: clear systems, strong member experience, and sustainable growth.
Core competencies
By the end of this program, graduates will be able to…
| Business Skills |
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| Lifestyle & Ethics |
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AYC allows each school to state and evaluate the competencies each student acquires. Students rate how well the program delivered them.
Program Emphasis
Evaluation methods
Program evaluations
Program Faculty
Featured Faculty