American Yoga Council

We're re-thinking American Yoga.

https://americanyogacouncil.com

Pittsfield, MA

“A Public Benefit Corporation to help yogis make a living doing what they love.”

Workshops and events

Thu, Apr 16

02:00 PM - 03:00 PM EDT

The Yoga Studio Marketing Engine: From Random Posts to Predictable Growth

Why Your Studio Marketing Isn’t Working (And What to Fix First)

Thu, May 14

02:00 PM - 03:00 PM EDT

Mastering Membership Retention for Yoga Studios

Why a Great Class Isn’t Enough (And What Actually Grows Your Studio)

Learning to Sell without Selling your Soul

Ethical sales psychology and protocols for growing your studio or teacher training

AYC Connect: Legal Essentials, Protect Yourself!

Managing risks when running retreats, teaching, or operating a studio.

Simple Strategies for Wildly Profitable Yoga Schools in 2026

3 Actionable Yoga Business Trends for 2026, Q+A with the AYC CEO, Andrew Tanner and share your vo...

Creating & Optimizing High-Ticket Programs

Join us for another workshop to level up your skills and grow your yoga business

The Yoga Studio Growth Engine

How Sustainable Studios Actually Grow: Leads → Intros → Memberships → Retention

Simple Strategies for Wildly Profitable Yoga Studios (Even in Small Towns)

A shared conversation about leadership, livelihood, and longevity.

AYC Connect Business Clinic: How to Niche Your Programs & Price Your New Year Offers

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on Niching and Pricing Strategies...

AYC Connect Business Clinic: Four Profitable Yoga Career Paths for 2026

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on the core principles for each o...

Certifications offered

12-Week Yoga Studio Business Accelerator

Live online

The Studio Business Accelerator is a 12-week program designed to help you implement real systems in your business —...

Leadership

Erica Heinz

Head of Product here at AYC. Former yoga teacher, current design professor at the School of Visual Arts in NYC

ericaheinz.com

Brooklyn, NY, US

Andrew Tanner

CEO of American Yoga Council, Co-Founder of Berkshire Yoga Festival, and Taoist Yoga & Meditation teacher of 20+ years.

andrewtanner.com

Lenox, MA, US

Scott Kleinfeld

berkshireyogafestival.com

Lenox, MA, US

Faculty

Nam Chanterrwyn

aka Nam Chanterrwyn

Full time yoga studies and movement teacher since 2014. Focusing on anatomy, biomechanics, and contextualizing the history of traditional yoga for the modern practice.

Yoganam.yoga

San Diego, CA, US

Jennifer Mohamed

Hi, I'm Jen the Yoga Lawyer. I am a seasoned business lawyer and yoga teacher. I draw from my 30 years of experience in yoga and law to provide tailored legal services to yoga teachers, studios, and schools and to offer transformational wellness retreats, workshops and classes.

jentheyogalawyer.com

Flemington, NJ, US

Shannon McCasland

Yoga teacher since 2008 with degrees in Exercise Physiology + Health Promotion. Owner of Radiance Yoga, Pittsfield, MA. Specialize in fitness-based yoga with real-life philosophy, teaching vinyasa, sculpt, barre + restorative in studio, corporate, healthcare, and resort settings.

Pittsfield, MA, US

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“A Public Benefit Corporation to help yogis make a living doing what they love.”

12-Week Yoga Studio Business Accelerator

Leadership

Faculty