American Yoga Council

We're re-thinking American Yoga.

https://americanyogacouncil.com

Pittsfield, MA, US

“A Public Benefit Corporation to help yogis make a living doing what they love.”

Workshops and events

Thu, Jul 16

06:30 PM - 09:00 PM MDT

Colorado Studio & Schools Gathering

Denver, CO

Transparency and Accountability: Shaping the future of standards and yoga business models

Thu, Jul 16

07:00 PM - 09:00 PM MDT

(Virtual) Yoga Council Meeting

Transparency and Accountability: Shaping the future of standards and yoga business models

Wed, Jul 29

01:00 PM - 02:00 PM EDT

Passport to Profitable Retreats

How to Plan, Fill & Protect Your International Retreats

Simple Strategies for Wildly Profitable Yoga Schools in 2026

3 Actionable Yoga Business Trends for 2026, Q+A with the AYC CEO, Andrew Tanner and share your vo...

Wildly Profitable, Surprisingly Peaceful: 6 Shifts to Build a Studio That Supports Your Life

Run your studio. Don't let it run you.

AYC Connect Business Clinic: Four Profitable Yoga Career Paths for 2026

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on the core principles for each o...

The Yoga Studio Business Blueprint

Grow your yoga studio: Leads → Intros → Memberships → Retention

Simple Strategies for Wildly Profitable Yoga Studios (Even in Small Towns)

A shared conversation about leadership, livelihood, and longevity.

The Yoga Studio Marketing Engine: From Random Posts to Predictable Growth

Why Your Studio Marketing Isn’t Working (And What to Fix First)

Mastering Membership Retention for Yoga Studios

Why a Great Class Isn’t Enough (And What Actually Grows Your Studio)

Creating & Optimizing High-Ticket Programs

Join us for another workshop to level up your skills and grow your yoga business

Learning to Sell without Selling your Soul

Ethical sales psychology and protocols for growing your studio or teacher training

AYC Connect: Legal Essentials, Protect Yourself!

Managing risks when running retreats, teaching, or operating a studio.

The Yoga Studio Growth Engine

How Sustainable Studios Actually Grow: Leads → Intros → Memberships → Retention

AYC Connect Business Clinic: How to Niche Your Programs & Price Your New Year Offers

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on Niching and Pricing Strategies...

Certifications offered

12-Week Yoga Studio Business Accelerator

CE FOR TEACHERS

The Studio Business Accelerator is a 12-week program designed to help you implement real systems in your business —...

Led by Andrew Tanner (CYT-L3) and Shannon McCasland (CYT-L3)

Leadership

Erica Heinz

Head of Product here at AYC. Former yoga teacher, current design professor at the School of Visual Arts in NYC

ericaheinz.com

Brooklyn, NY, US

Andrew Tanner

CEO of American Yoga Council, Co-Founder of Berkshire Yoga Festival, and Taoist Yoga & Meditation teacher of 20+ years.

andrewtanner.com

Lenox, MA, US

Scott Kleinfeld

berkshireyogafestival.com

Lenox, MA, US

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“A Public Benefit Corporation to help yogis make a living doing what they love.”

12-Week Yoga Studio Business Accelerator

Leadership