American Yoga Council

We're re-thinking American Yoga.

https://americanyogacouncil.com

106 Wendell Ave suite 2c, Pittsfield, MA 01201, USA
Pittsfield, MA 01201

“A Public Benefit Corporation to help yogis make a living doing what they love.”

Class Schedule

View my schedule

Let’s connect!

@americanyogacouncil @p @company

Workshops and events

Wed, Oct 7

01:00 PM - 02:00 PM EDT

Plan Your Studio’s Best Year Yet: A 2027 Planning Workshop

Set your direction for 2027 and map the campaigns that will get you there.

Wed, Oct 14

01:00 PM - 02:00 PM EDT

Calendar Your 100K–200K Year Online: A Planning Workshop for Yogipreneurs

Turn your income goal into a year of offers, launches, and time to deliver your work.

Fri, Oct 16

01:00 PM - 02:00 PM EDT

Health Coverage for Self-Employed Yogis

New major medical health plan option built for independent yoga professionals

Wed, Oct 21

01:00 PM - 02:00 PM EDT

Inquiry vs. Technique in the Classroom: The Sthira and Sukha of Teaching Yoga

Find the balance between clear instruction and space for student discovery.

Tue, Oct 27

01:00 PM - 02:00 PM EDT

The Profitable Yoga Business: Build More Revenue Without Doing More

Discover smarter ways to grow revenue

Wed, Oct 28

01:00 PM - 02:00 PM EDT

Using Technology to Meet Adult Learners Where They Are

Designing Your Trainings for How People Actually Learn

Tue, Dec 30, 2025

04:00 PM - 05:00 PM EST

Last Chance to Join the AYC Beta

Where yoga school leaders come together to shape what’s next.

Thu, Jul 16

06:30 PM - 09:00 PM MDT

Colorado Studio & Schools Gathering

Denver, CO

Transparency and Accountability: Shaping the future of standards and yoga business models

Thu, Jul 16

07:00 PM - 09:00 PM MDT

(Virtual) Yoga Council Meeting

Transparency and Accountability: Shaping the future of standards and yoga business models

Wed, Sep 16

10:05 AM - 11:05 AM EDT

Passive Revenue Courses for Yoga Professionals

Turn Your Teachings into Digital Assets: the 3 Types of Digital Yoga Products that scale your time

Mon, Sep 21

12:00 PM - 01:00 PM EDT

Bringing Your Yoga Mat to Graduate School: Transforming from Practitioner to Practitioner-Scholar

Philosophy, History + the Deeper Study of Yoga

Tue, Sep 22

12:00 PM - 01:00 PM EDT

The Art of Yoga Music: Build Better Playlists, Faster

A practical system for choosing music, shaping energy, and creating a class your students can feel.

Wed, Sep 23

12:00 PM - 01:00 PM EDT

Leading Safe & Simple Relaxation

Relaxation may sound simple—but creating an experience where students can truly settle, feel safe...

Thu, Sep 24

12:00 PM - 01:00 PM EDT

Anatomy in Action: Understand the Body, Transform Your Teaching

Explore anatomy through the lens of movement

Fri, Sep 25

12:00 PM - 01:00 PM EDT

How Adding Weights Can Preserve and Enhance Your Practice

The foundation for moving with greater awareness, control, and confidence

Wed, Sep 30

01:00 PM - 02:00 PM EDT

AYC School Success Webinar

Beyond Certification: Give Your Graduates More

The Six-Figure Black Friday Playbook

The strategy behind my studio’s first six-figure month — and how to build a promotion that create...

AYC Connect Business Clinic: How to Niche Your Programs & Price Your New Year Offers

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on Niching and Pricing Strategies...

Demystifying Digital Course Creation for Yogis

Turn Your Teachings into Passive Income: Film, Launch, and Sell Your First Digital Course

The Yoga Studio Business Blueprint

Grow your yoga studio: Leads → Intros → Memberships → Retention

The Yoga Studio Growth Engine

How Sustainable Studios Actually Grow: Leads → Intros → Memberships → Retention

Wildly Profitable, Surprisingly Peaceful: 6 Shifts to Build a Studio That Supports Your Life

Run your studio. Don't let it run you.

Learning to Sell without Selling your Soul

Ethical sales psychology and protocols for growing your studio or teacher training

Simple Strategies for Wildly Profitable Yoga Schools in 2026

3 Actionable Yoga Business Trends for 2026, Q+A with the AYC CEO, Andrew Tanner and share your vo...

The Hidden Revenue Blueprint

How to Find Thousands of Dollars Already Inside Your Studio (Without Spending More on Marketing)

The Yoga Studio Marketing Engine: From Random Posts to Predictable Growth

Why Your Studio Marketing Isn’t Working (And What to Fix First)

Passport to Profitable Retreats

How to Plan, Fill & Protect Your International Retreats

AYC Connect Business Clinic: Four Profitable Yoga Career Paths for 2026

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on the core principles for each o...

Creating & Optimizing High-Ticket Programs

Join us for another workshop to level up your skills and grow your yoga business

Passive Revenue Courses for Yoga Professionals

Turn Your Teachings into Digital Assets: the 3 Types of Digital Yoga Products that scale your time

Simple Strategies for Wildly Profitable Yoga Studios (Even in Small Towns)

A shared conversation about leadership, livelihood, and longevity.

Mastering Membership Retention for Yoga Studios

Why a Great Class Isn’t Enough (And What Actually Grows Your Studio)

AYC Connect: Legal Essentials, Protect Yourself!

Managing risks when running retreats, teaching, or operating a studio.

Certifications offered

12-Week Yoga Studio Business Accelerator

CE FOR TEACHERS

The Studio Business Accelerator is a 12-week program designed to help you implement real systems in your business —...

Led by Andrew Tanner (CYT-L3) and Shannon McCasland (CYT-L3)

Leadership

Erica Heinz

Head of Product here at AYC. Former yoga teacher, current design professor at the School of Visual Arts in NYC

ericaheinz.com

Brooklyn, NY, US

Andrew Tanner

CEO of American Yoga Council, Co-Founder of Berkshire Yoga Festival, and Taoist Yoga & Meditation teacher of 20+ years.

andrewtanner.com

Lenox, MA, US

Scott Kleinfeld

berkshireyogafestival.com

Lenox, MA, US

Managers

Summer Huntington

Founder of Steel Mace Vinyasa™️ 500 Hour RYT - studied under Noah Maze Lead the works...

flowshala.com

Bellingham, WA, US

Faculty

Matthew Giordano

Founder of Chromatic Yoga, Matt Giordano is a world renowned yoga teacher trainer

theyogimatt.com

Roxbury, CT, US

Tazdeen Rashid

DJ Taz Rashid blends electronic dance music with yoga, meditation, and wellness...

djtazrashid.com

Trinity, FL, US

Lara Heimann

A fearless and unstoppable leader in yoga

Berkshire County, MA, US

Christopher Jain Miller, PhD

Professor, Author, and Practitioner-Scholar specializing in the Yoga Sūtra, Jain Yoga,...

arihantainstitute.org

Pittsfield, MA, US

Theodora Wildcroft

I’m a teacher, trainer, writer and post-doctoral scholar working for a more sustainable...

theowildcroft.com/

Calne, England, GB

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“A Public Benefit Corporation to help yogis make a living doing what they love.”

12-Week Yoga Studio Business Accelerator

Leadership

Managers

Faculty