American Yoga Council

We're re-thinking American Yoga.

https://americanyogacouncil.com

106 Wendell Ave suite 2c, Pittsfield, MA 01201, USA
Pittsfield, MA 01201

“A Public Benefit Corporation to help yogis make a living doing what they love.”

Workshops and events

Wed, Sep 9

01:00 PM - 02:00 PM EDT

The Six-Figure Black Friday Playbook

The strategy behind my studio’s first six-figure month — and how to build a promotion that create...

Wed, Sep 16

01:00 PM - 02:30 PM EDT

Passive Revenue Courses for Yoga Professionals

Turn Your Teachings into Digital Assets: the 3 Types of Digital Yoga Products that scale your time

Mon, Sep 21

12:00 PM - 01:00 PM EDT

Bringing Your Yoga Mat to Graduate School: Transforming from Practitioner to Practitioner-Scholar

Philosophy, History + the Deeper Study of Yoga

Tue, Sep 22

12:00 PM - 01:00 PM EDT

The Art of Yoga Music: Build Better Playlists, Faster

A practical system for choosing music, shaping energy, and creating a class your students can feel.

Wed, Sep 23

12:00 PM - 01:00 PM EDT

Leading Safe & Simple Relaxation

Relaxation may sound simple—but creating an experience where students can truly settle, feel safe...

Thu, Sep 24

12:00 PM - 01:00 PM EDT

Anatomy in Action: Understand the Body, Transform Your Teaching

Explore anatomy through the lens of movement

Fri, Sep 25

12:00 PM - 01:00 PM EDT

How Adding Weights Can Preserve and Enhance Your Practice

The foundation for moving with greater awareness, control, and confidence

Wed, Sep 30

01:00 PM - 02:00 PM EDT

AYC School Success Webinar

Beyond Certification: Give Your Graduates More

The Hidden Revenue Blueprint

How to Find Thousands of Dollars Already Inside Your Studio (Without Spending More on Marketing)

AYC Connect Business Clinic: Four Profitable Yoga Career Paths for 2026

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on the core principles for each o...

The Yoga Studio Business Blueprint

Grow your yoga studio: Leads → Intros → Memberships → Retention

Demystifying Digital Course Creation for Yogis

Turn Your Teachings into Passive Income: Film, Launch, and Sell Your First Digital Course

Creating & Optimizing High-Ticket Programs

Join us for another workshop to level up your skills and grow your yoga business

Learning to Sell without Selling your Soul

Ethical sales psychology and protocols for growing your studio or teacher training

AYC Connect: Legal Essentials, Protect Yourself!

Managing risks when running retreats, teaching, or operating a studio.

Simple Strategies for Wildly Profitable Yoga Studios (Even in Small Towns)

A shared conversation about leadership, livelihood, and longevity.

The Yoga Studio Growth Engine

How Sustainable Studios Actually Grow: Leads → Intros → Memberships → Retention

AYC Connect Business Clinic: How to Niche Your Programs & Price Your New Year Offers

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on Niching and Pricing Strategies...

Simple Strategies for Wildly Profitable Yoga Schools in 2026

3 Actionable Yoga Business Trends for 2026, Q+A with the AYC CEO, Andrew Tanner and share your vo...

The Yoga Studio Marketing Engine: From Random Posts to Predictable Growth

Why Your Studio Marketing Isn’t Working (And What to Fix First)

Mastering Membership Retention for Yoga Studios

Why a Great Class Isn’t Enough (And What Actually Grows Your Studio)

Wildly Profitable, Surprisingly Peaceful: 6 Shifts to Build a Studio That Supports Your Life

Run your studio. Don't let it run you.

Passport to Profitable Retreats

How to Plan, Fill & Protect Your International Retreats

Certifications offered

12-Week Yoga Studio Business Accelerator

CE FOR TEACHERS

The Studio Business Accelerator is a 12-week program designed to help you implement real systems in your business —...

Led by Andrew Tanner (CYT-L3) and Shannon McCasland (CYT-L3)

Leadership

Erica Heinz

Head of Product here at AYC. Former yoga teacher, current design professor at the School of Visual Arts in NYC

ericaheinz.com

Brooklyn, NY, US

Andrew Tanner

CEO of American Yoga Council, Co-Founder of Berkshire Yoga Festival, and Taoist Yoga & Meditation teacher of 20+ years.

andrewtanner.com

Lenox, MA, US

Scott Kleinfeld

berkshireyogafestival.com

Lenox, MA, US

Managers

Summer Huntington

Founder of Steel Mace Vinyasa™️ 500 Hour RYT - studied under Noah Maze Lead the works...

flowshala.com

Bellingham, WA, US

Faculty

Matthew Giordano

Founder of Chromatic Yoga, Matt Giordano is a world renowned yoga teacher trainer

theyogimatt.com

Roxbury, CT, US

Christopher Jain Miller, PhD

Professor, Author, and Practitioner-Scholar specializing in the Yoga Sūtra, Jain Yoga,...

arihantainstitute.org

Pittsfield, MA, US

Theodora Wildcroft

I’m a teacher, trainer, writer and post-doctoral scholar working for a more sustainable...

theowildcroft.com/

Calne, England, GB

Tazdeen Rashid

DJ Taz Rashid blends electronic dance music with yoga, meditation, and wellness...

djtazrashid.com

Trinity, FL, US

Lara Heimann

A fearless and unstoppable leader in yoga

Berkshire County, MA, US

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“A Public Benefit Corporation to help yogis make a living doing what they love.”

12-Week Yoga Studio Business Accelerator

Leadership

Managers

Faculty