The Yoga Studio Marketing Engine: From Random Posts to Predictable Growth

The Yoga Studio Marketing Engine: From Random Posts to Predictable Growth

Why Your Studio Marketing Isn’t Working (And What to Fix First)

Who this is for

This is for studio owners posting consistently but seeing zero growth. If you feel like you’re starting over every month or running promos that don't convert to memberships, this is for you. Join us if you are:

  • A studio wanting more members but lacking a clear system to get them.

  • A leader seeking predictable growth instead of relying on busy seasons.

  • An owner ready to connect marketing to real numbers and better retention.

  • A leader wanting a simple, repeatable system that actually works.

Benefits

Stop guessing what to post and start driving real growth. You’ll learn to identify where your marketing is breaking down and build a system that compounds instead of starting over every month. You will:

  • Create a simple, repeatable monthly marketing plan.

  • Turn leads into intros and paying members consistently.

  • Master the key numbers that matter (and ignore the rest).

  • Improve retention and feel in total control of your growth.

What to expect

We will start by covering why most studio marketing doesn’t work and introduce the "Studio Growth Engine" to show you how your business actually grows. We’ll move from high-level strategy down to your daily execution.

  • Key Metrics: The data your marketing should be based on.

  • Macro Strategy: Planning your seasonal and monthly campaigns.

  • Micro Strategy: What to do every day and week to stay on track.

  • Predictable Growth: How it all works together.

  • Next Steps + Clarity call invitation

More information

Free Resource for Attendees

The Studio Marketing Engine Planner

  • A simple annual marketing planner to map out your entire year

  • Helps you choose the right promotions based on the metric you need to improve

  • Aligns each month with your Studio Growth Engine (leads, conversions, retention, referrals)

  • Eliminates guesswork by giving you a clear focus every month

  • Creates a connected marketing plan that builds momentum instead of starting over

American Yoga Council

Live online
Thu, Apr 16
02:00 PM–03:00 PM EDT
$0.00

A special benefit for Premium and Professional AYC members

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Your instructor

Teacher photo
Shannon McCasland
Level 3 Yoga Teacher Badge Level 3 Yoga Teacher

Pittsfield, MA, US

Yoga teacher since 2008 with degrees in Exercise Physiology + Health Promotion. Owner of Radiance Yoga, Pittsfield, MA. Specialize in fitness-based yoga with real-life philosophy, teaching vinyasa, sculpt, barre + restorative in studio, corporate, healthcare, and resort settings.

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