Mastering Membership Retention for Yoga Studios

Mastering Membership Retention for Yoga Studios

Why a Great Class Isn’t Enough (And What Actually Grows Your Studio)

Who this is for

This workshop is for yoga studio owners who offer incredible classes but struggle with inconsistent retention. If you are successfully attracting new students but find they aren't sticking around long-term, this is for you. Join us if you are:

  • A studio owner with great classes but low student loyalty.

  • Getting new students but failing to keep them past the intro.

  • Ready to create a premium experience and a stronger community.

  • Owners who want stronger community + loyalty

Benefits

Stop relying on great teaching alone and start building a studio people rave about. You will learn the exact systems used by Radiance Yoga to thrive in a small-town market. By the end of this workshop, you will:

  • Understand the psychology of what keeps members coming back.

  • Improve your first-visit experience to spike intro-to-member conversions.

  • Build stronger retention systems that reduce the need for constant marketing.

  • Create a referral-heavy studio built on hospitality and real community.

What to expect

Our session includes:

  1. The Studio Experience Framework (from first visit to retention)

  2. How experience impacts conversions, retention, and referrals

  3. First visit + intro offer journey

  4. Member onboarding + retention strategies

  5. Creating hospitality + real community

  6. Next steps + clarity call invitation

More information

All attendees will receive our Studio Experience Map, a visual guide to the full member journey. This tool helps you:

  • Visualize every stage: first visit → intro → onboarding → retention.

  • Pinpoint exactly where you are losing students without realizing it.

  • Implement hospitality ideas that create memorable member moments.

  • Execute a clear plan to turn new students into long-term, loyal members.

American Yoga Council

Live online
Thu, May 14
02:00 PM–03:00 PM EDT
$0.00

A special benefit for Premium and Professional AYC members

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Your instructor

Teacher photo
Shannon McCasland
Level 3 Yoga Teacher Badge Level 3 Yoga Teacher

Pittsfield, MA, US

Yoga teacher since 2008 with degrees in Exercise Physiology + Health Promotion. Owner of Radiance Yoga, Pittsfield, MA. Specialize in fitness-based yoga with real-life philosophy, teaching vinyasa, sculpt, barre + restorative in studio, corporate, healthcare, and resort settings.

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