Shannon McCasland • American Yoga Council

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Shannon McCasland

CYT-L3, CYS-L2

Business

Pittsfield, MA, US

Level 3 Yoga Teacher Badge

Owner of

Radiance Yoga

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Official certification badge

Owner of Radiance Yoga, CMO at the American Yoga Council, and creator + lead coach of AYC’s Studio Business Accelerator.

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Workshops and events

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Wed, Oct 7

01:00 PM - 02:00 PM EDT

Plan Your Studio’s Best Year Yet: A 2027 Planning Workshop

Set your direction for 2027 and map the campaigns that will get you there.

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Tue, Oct 27

01:00 PM - 02:00 PM EDT

The Profitable Yoga Business: Build More Revenue Without Doing More

Discover smarter ways to grow revenue

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Simple Strategies for Wildly Profitable Yoga Studios (Even in Small Towns)

A shared conversation about leadership, livelihood, and longevity.

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The Yoga Studio Growth Engine

How Sustainable Studios Actually Grow: Leads → Intros → Memberships → Retention

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The Yoga Studio Marketing Engine: From Random Posts to Predictable Growth

Why Your Studio Marketing Isn’t Working (And What to Fix First)

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Mastering Membership Retention for Yoga Studios

Why a Great Class Isn’t Enough (And What Actually Grows Your Studio)

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The Yoga Studio Business Blueprint

Grow your yoga studio: Leads → Intros → Memberships → Retention

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Wildly Profitable, Surprisingly Peaceful: 6 Shifts to Build a Studio That Supports Your Life

Run your studio. Don't let it run you.

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The Hidden Revenue Blueprint

How to Find Thousands of Dollars Already Inside Your Studio (Without Spending More on Marketing)

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The Six-Figure Black Friday Playbook

The strategy behind my studio’s first six-figure month — and how to build a promotion that create...

Trainings

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Radiance Yoga Teacher Training

LEVEL 1 YOGA TEACHER TRAINING

A 12-week online course that you can complete from the comfort of home and on your schedule each week.12 weekly liv...

Led by Shannon McCasland (CYT-L3)

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12-Week Yoga Studio Business Accelerator

CE FOR TEACHERS

The Studio Business Accelerator is a 12-week program designed to help you implement real systems in your business —...

Led by Andrew Tanner (CYT-L3) and Shannon McCasland (CYT-L3)

Mentees

Abigail Geurds

Abigail Geurds

Level 2 Yoga Teacher Badge

I guide students to tune into what feels authentic and empowering, using mindful,...

radiance-yoga.com

Pittsfield, MA, US

Sarah French

Sarah French

Level 1 Yoga Teacher Badge

I'm Sarah, a vinyasa yoga teacher & farmer based in New England. My journey brought me...

Lanesborough, MA, US

Ashley McLaughlin

aka Ashley McLaughlin Kelly

Certified Yoga Practitioner Badge

I am a 200 hour certified yoga teacher, trained through Radiance Yoga in Pittsfield,...

Pittsfield, MA, US

Amanda Hill

Amanda Hill

Level 2 Yoga Teacher Badge

Berkshires based, Boston born yoga teacher with a love of not taking things too seriously

Find me at

Radiance Yoga Radiance Yoga

American Yoga Council

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